He created possibly the most iconic running jacket of all time. Geoff was trying to keep runners dry in wet conditions, and was inspired by Pacific Northwest Native Americans who had made cedar capes to keep Northwest rain off them. The simple, color contrasting, 26 degree chevron yoke created a "caped" effect, and when worn with matched pants was called The Cape Suit.
Nike started selling the top without the matching pants, called it the Windrunner, and the rest is history.
R.I.P. Employee #3.